White Paper | M&A in Online Specialty Retail
        
        
          The McLean Group | Jones Day
        
        
          ‐
        
        
          Mergers & Acquisitions in Online Specialty Retail
        
        
          4
        
        
          in store as well as same day delivery are increasingly common.  The movement towards omni-channel
        
        
          distribution will continue in years to come.
        
        
          Investor groups are seeking quality brands that are scalable.  They are willing to pay attractive prices for such
        
        
          brands.  An effective private auction process involving multiple investor and strategic groups competing to
        
        
          acquire such a company should realize a premium price for the owner(s) whether it is a full sale or
        
        
          recapitalization.
        
        
          Transaction Options
        
        
          In working with entrepreneurs, a one-size-fits-all approach to M&A transactions doesn't work.  Transactions are
        
        
          as varied as the entrepreneurs who run them.
        
        
          Discussions always start with an honest evaluation of where your business is today.  Where would you like your
        
        
          online retail business to be in 3 - 5 - 7 years?  What resources and capital will you need to achieve these growth
        
        
          objectives?  Would a transaction help you achieve your results sooner?
        
        
          The three most common transactions that we see are the following:
        
        
          Online specialty retailers of scale have a wide variety of transaction options today.
        
        
          Full Buyouts
        
        
          
        
        
          Maximum liquidity to the partners
        
        
          
        
        
          Maximum valuation for the business
        
        
          Majority Recapitalization
        
        
          −
        
        
          Sale of at least 51%or more of a company’s  equity
        
        
          −
        
        
          Operating control of the business may change depending on
        
        
          deal structure
        
        
          −
        
        
          Usually some formof leverage (debt) is used in combination
        
        
          with a majority equity investment, primarily to enhance the
        
        
          equity investor’s returns
        
        
          
        
        
          Liquidity to the partners
        
        
          
        
        
          Rollover of equity into the new business
        
        
          
        
        
          Partner to possibly help scale business quicker
        
        
          
        
        
          Partner to assist in building infrastructure
        
        
          Minority Recapitalization
        
        
          −
        
        
          Sale of less than 50%of a company’s  equity
        
        
          −
        
        
          Operating control of the business is usually retained by current
        
        
          management
        
        
          −
        
        
          Usually some formof leverage (debt) is used in combination
        
        
          with a minority equity investment, primarily to enhance the
        
        
          equity investor’s returns
        
        
          
        
        
          Liquidity to the partners
        
        
          
        
        
          Infusion of growth capital into the business
        
        
          
        
        
          Owners retain the majority of the equity upside in the business,
        
        
          “second bite of the apple”
        
        
          
        
        
          The capital markets and future investors may be more receptive to
        
        
          companies with institutional investors
        
        
          M&ATransaction
        
        
          Benefit