The McLean Group Advises Emmoco in its Sale to Shelfbucks

MCLEAN, VA – January 2016 – Emmoco, a Bluetooth smart platform company, was acquired by Shelfbucks Inc., the in-store SmartDisplay™ and SmartShelf™ marketing platform for retail stores and brands. The McLean Group’s Internet of Things (IoT) focus team, part of the firm’s Technology and Telecommunications practice, served as the exclusive transaction advisor to Emmoco. The transaction closed December 31, 2015.

Under terms of the deal, Shelfbucks acquired Emmoco’s complete hardware, firmware, mobile and server suite of intellectual property and product solutions, including Emmoco’s proprietary BlueJoule™ software platform. Emmoco employees are now part of the Shelfbucks team in Austin, TX.

Founded in 2011, Emmoco builds fast, power efficient connected Bluetooth Smart products and delivers advanced connectivity to existing devices. Emmoco’s software platform and toolset enables manufacturers to quickly and reliably create mobile applications that control their products. This platform manages the wireless communication between phones and devices.

The Shelfbucks platform is an in-store digital reporting and marketing ecosystem that helps brands and retail customers increase sales, profits and shopper experience by leveraging in-store point of purchase (POP) merchandising. Shelfbucks SmartDisplays enable measurement of in-store execution, as well as delivery of mobile media to shoppers at the point of purchase to grow basket size, loyalty, center-store trips and shopper visits.

“This acquisition is another strategic move forward in the expansion of our IP portfolio and product suite of functionality to seamlessly deliver the most powerful and robust solutions for our customers,” said Erik McMillan, CEO of Shelfbucks. “The Emmoco acquisition enables Shelfbucks to own and control the entire IP and technology stack from hardware, firmware, mobile SDKs and hosted server APIs to build fully integrated, leading products for the retail industry.”

Emmoco’s CEO Charlie Walden stated, “The McLean Group’s Brent Lorenz and Barbara Papas were the ideal advisors for this process. Not only do they understand the technology underlying the Internet of Things and software development tools, they also have a great deal of M&A deal experience in the software and semiconductor markets. Their work ensured the transaction’s success.”


The McLean Group is a leading independent investment bank that provides mergers and acquisitions (M&A) and business valuation services to middle market businesses. Our M&A advisory and valuation services reflect our comprehensive industry knowledge, extensive transactional successes, commitment to provide senior-level attention to every client engagement, and real-time understanding of industry-specific valuation drivers.

The McLean Group’s Technology and Telecommunications industry group focuses on advising businesses that provide engineering-related software and services to the technology industry in sectors such as Internet of Things (IoT), Wireless Communications, and Electronics Industry Software. Several team members have degrees in electrical engineering or computer science, and have worked in both technical and senior management roles at established technology companies and startups.

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